CLIENT: Whirlpool Corporation
MEDIA: Adobe Illustrator
Today, the affresh brand has many different cleaning solutions. The brand originated with the affresh washer tablets that are used to help clean the inside of a washer drum. I was asked to come up with many different styles of illustrations to show how the new product worked. I placed them all on storyboards and a group of us went to Chicago to show these illustrations to focus groups, hoping to better understand what a consumer best reacts to. The playful cut-away style of the illustrations was chosen and that style would later be used on the affresh packaging. This was all a very fun experience to be a part of.
ORIGINAL AFFRESH WASHER CLEANER STORYBOARDS
Scientific and Mechanical Style
Fun and Playful Style
Loose and Sketchy Style
Playful Cut-away Style